June 25, 2010

The Care and Feeding of your Rumor Mill

One problem that haunts almost any organization is “the rumor mill.”  Schools are no exception – as the combination of change, uncertainty and emotion are perfect fuel for the spread of misinformation.  So how do you deal with it…or better yet, make it work to your advantage?

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What did 90% of parents say they wanted from their school district?

It may surprise you to hear that in a recent communications survey for a district we work with, 90% of parents said that an email newsletter was the best way to get them more information about the school district.

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Talking about the school budget (and getting people to listen)

Budgets are complex.  When you add in school funding formulas and tax levies, they can become impenetrable.  Yet it’s never been more important to educate your community on the impact of slashed budgets and the value of education.  So how do you start the conversation?

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