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Case Studies >>

 

Case Studies

Click on the green links within each story to view design and web samples.

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• Q: How can we have a BETTER CONVERSATION WITH MY COMMUNITY?
• A: Set communications goals, get consensus and reach out to stakeholders.

In the Whitnall School District (Hales Corners, WI), community survey results indicated that district residents wanted better communication from their schools.

Challenge: Develop a comprehensive communications plan that is in line with the overall strategic plan. Set strategic goals and tactics for internal and external communications.

Services provided: Write comprehensive communications plan and calendar, develop school fact sheets, talking points for crisis communications, develop school ambassador program, redesign community newsletter, design email newsletter and outdoor banners with mission statement, set up and administer Facebook page. Click here for Community Newsletter sample.

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• Q: How can I BUILD COMMUNITY SUPPORT for my school district?
• A: Create a compelling story and build consensus.

Story: Oconomowoc Area School District and West Bend Joint School District #1 presented facilities plans to their communities.

Challenge: Communicate a large amount of detailed information to the public in an emotionally charged environment.

Services provided: Communications planning, message strategy, logo and theme design, community survey, direct mail, newsletters, signage, DVD production, copywriting and project management.

 

 

 

 

 

Visit our For Schools page for details on services for school districts.

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• Q: How can I LAUNCH a targeted, grassroots awareness campaign?
• A: Know your audience in-depth, set specific communications goals and keep the message consistent.

Outreach Process Flowchart

Story: The Waukesha County vanguard branch of the National Children's study needed a communications and public relations plan to raise awareness about a long-term children's study.

Challenge: Field researchers visit each study neighborhood to recruit study participants door-to-door. Potential participants are women of child-bearing age who are willing to let their child be studied from prenatal to age 21. Our goal was to raise general awareness about the study with clear, easy to understand information, before researchers hit the streets. Materials were created in both English and Spanish.  

Services Provided: Comprehensive communications plan, campaign tagline and visual theme, bi-lingual signage, direct mail, yard signs, window stickers and talking point handouts.

Click for more samples:

Direct Mail	Brochure
Facebook Page	Awareness Posters

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• Q: How can I REACH my existing customers through an email promotion?
• A: Create an attractive email promotion that is on brand with current print advertising.

Story: Wicks Wood Floors found that offering coupon discounts for refinishing and installation in Clipper Magazine provided a good ROI. By sending the same promotion to their existing list of 5000+ customers, they were able to send a targeted message in a cost-effective way.

Services provided: Custom HTML email design, SPAM and ISP testing, delivery and reporting.

 

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• Q: How can I DRIVE traffic to my motorcycle shipping web site?
• A: Create a comprehensive search engine and website strategy.

Story: HaulBikes reaches out to a national audience of motorcycle shippers.

Services Provided: Ongoing SEO, which includes industry articles, link building, meta data and coding, online public relations, social media and cross-promotions; custom email newsletter; website management and reporting.

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Web Site Samples

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Email Samples

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