kate winckler graphic design samples
marketing on demand client samples

Click for Portfolio Samples

 

Case Studies

Click on the green links within each story to view design and web samples.


  • Q: How do I make all my marketing WORK TOGETHER?
  • A: Coordinate, plan and execute

IFS (Integrated Financial Solutions) wanted to capture a new market and implemented a plan including print, video, direct mail and PR.

Challenge: Communicate fee-based financial planning benefits; differentiate IFS in a crowded market.

Services Provided: Brand repositioning, logo refresh, re-design client communications, local and national public relations, direct mail, newsletter, print advertising, DVD production.



 

Q: How can I communicate REFERENDUM PLANS?

  • A: Create a compelling story and build consensus.

Story: Oconomowoc Area School District and West Bend Joint School District #1 presented faciltiies plans to their communities.

Challenge: Communiciate a large amount of detailed information to the public in an emotionally charged environment.

Services provided: Communications planning, message strategy, logo and theme design, community survey, direct mail, newsletters, signage, DVD production, copywriting and project management.

Oconomowoc Campaign Logo - "School Pride, Community Wide"

Oconomowoc Direct Mail and Brochure

Video for West Bend Joint School District #1 - "Growing Together"


Newsletter and Fact Sheet for West Bend

 


  • Q: How can I spend my marketing budget BETTER?
  • A: Know your customer.

Story: Pat’s Heating and AC felt like they had tried a little of everything. Then they started planning their advertising with the customer in mind.

Challenge: Attract new customers for furnace, AC and air quality products.

Services Provided: Wrote integrated marketing plan, web site refresh, print advertising, collateral materials, semi-annual client newsletter, direct mail.


  • Q: How can I communicate TRUST?
  • A: Stand up straight and look them in the eye.

Story: Oliver Construction needed a brochure to back up their long tradition of excellence. Bold colors and pictures got the job done clearly and concisely.

Challenge: Update an old, expensive-to-produce brochure into a flexible, dynamic folder with inserts.

Services provided: Graphic design, website refresh, copywriting and project management.

 


  • Q: How can I get more people to KNOW about my business?
  • A: Don’t be boring.

Story: JP Kitchen Design Studio focused on what value they could provide their target customers. Then they backed it up with stylish ads, fun contests, and some sweet PR placements.

Challenge: Introduce new kitchen design firm to the market and differentiate JP Kitchen from the big box stores.

Services Provided: Brochure, quarterly newsletter, national and local PR, studio displays, direct mail, print advertising, web site.


  • Q: How can I get MORE from my website?
  • A: Make sure your customers and prospects can find you online.

Advances in web technology have changed all the rules about reaching your customers. Your website needs to keep up.

Challenge: Work with a client who had never advertised before; position them as a unique custom home builder.

Services Provided: Integrated marketing plan and creative brief; design and place print ads, re-write web site copy; set up pay-per-click program.

 

 

Sign Up for FREE
Marketing Tips by email

  

Be sure to also check out:

 
 

Home  |  About Us  |  Services  |  Case Studies  |  Resources  |  Contact  |  Site Map

Copyright © 2008 Marketing on Demand, LLC