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Click for Portfolio Samples
Case Studies
Click on the green links within each story to view design and web samples.
- Q: How do I make all my marketing WORK TOGETHER?
- A: Coordinate, plan and execute
IFS (Integrated Financial Solutions) wanted to capture a new market and implemented a plan including print, video, direct mail and PR.
Challenge: Communicate fee-based financial planning benefits; differentiate IFS in a crowded market.
Services Provided: Brand repositioning, logo refresh, re-design client communications, local and national public relations, direct mail, newsletter, print advertising, DVD production.
Q: How can I communicate REFERENDUM PLANS?
- A: Create a compelling story and build consensus.
Story: Oconomowoc Area School District and West Bend Joint School District #1 presented faciltiies plans to their communities.
Challenge: Communiciate a large amount of detailed information to the public in an emotionally charged environment.
Services provided: Communications planning, message strategy, logo and theme design, community survey, direct mail, newsletters, signage, DVD production, copywriting and project management.
Oconomowoc Campaign Logo - "School Pride, Community Wide"
Oconomowoc Direct Mail and Brochure
Video for West Bend Joint School District #1
- "Growing Together"
Newsletter and Fact Sheet for West Bend
- Q: How can I spend my marketing budget BETTER?
- A: Know your customer.
Story: Pat’s Heating and AC felt like they had tried a little of everything. Then they started planning their advertising with the customer in mind.
Challenge: Attract new customers for furnace, AC and air quality products.
Services Provided: Wrote integrated marketing plan, web site refresh, print advertising, collateral materials, semi-annual client newsletter, direct mail.
- Q: How can I communicate TRUST?
- A: Stand up straight and look them in the eye.
Story: Oliver Construction needed a brochure to back up their long tradition of excellence. Bold colors and pictures got the job done clearly and concisely.
Challenge: Update an old, expensive-to-produce brochure into a flexible, dynamic folder with inserts.
Services provided: Graphic design, website refresh, copywriting and project management.
- Q: How can I get more people to KNOW about my business?
- A: Don’t be boring.
Story: JP Kitchen Design Studio focused on what value they could provide their target customers. Then they backed it up with stylish ads, fun contests, and some sweet PR placements.
Challenge: Introduce new kitchen design firm to the market and differentiate JP Kitchen from the big box stores.
Services Provided: Brochure, quarterly newsletter, national and local PR, studio displays, direct mail, print advertising, web site.
- Q: How can I get MORE from my website?
- A: Make sure your customers and prospects can find you online.
Advances in web technology have changed all the rules about reaching your customers. Your website needs to keep up.
Challenge: Work with a client who had never advertised before; position them as a unique custom home builder.
Services Provided: Integrated marketing plan and creative brief; design and place print ads, re-write web site copy; set up pay-per-click program.
