<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content="text/html; charset=unicode" http-equiv=Content-Type> <STYLE type=text/css> <!-- .style11 { font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 12px; color: #FFFFFF; } .style5 {font-family: Arial, Helvetica, sans-serif; font-size: 12px; font-style: italic; } .style33 { color: #000000; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: small; } .style34 {color: #003300} .style38 {font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #FFFFFF; } body { background-color: #000000; } .newsletterheader { font-family: "Arial Narrow"; font-size: 18px; font-weight: bold; color: #006600; font-style: normal; line-height: normal; } .newslettertext { font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; } .style26 { color: #000000; font-family: Arial, Helvetica, sans-serif; font-weight: bold; font-size: 10px; } .style35 {font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #003300; } a:link { color: #003300; } .style40 {font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px; font-weight: bold; } --> </STYLE> <META name=GENERATOR content="MSHTML 8.00.6001.18854"><title>Marketing On Demand eNews January 2010</title></HEAD> <BODY> <TABLE border=0 cellPadding=0 width=600 bgColor=#ffffff align=center> <TBODY> <TR> <TD bgColor=#70cde3 colSpan=3> <DIV align=right><A href="http://www.mktondemand.com"><IMG border=0 alt="Marketing On Demand" src="images/MOD_circlelogo.jpg" width=275 height=55></A></DIV></TD></TR> <TR> <TD bgColor=#7cc252 colSpan=3> <DIV align=right><SPAN class=style11>ADVERTISING | PUBLIC RELATIONS | GRAPHIC DESIGN | WRITING</SPAN></DIV></TD></TR> <TR> <TD height=68 colSpan=3><IMG border=0 alt="" src="images/headernew.gif" width=633 height=67></TD></TR> <TR> <TD background=images/disclaimerbkgd.gif colSpan=3> <DIV align=center><SPAN class=style5></SPAN></DIV><SPAN class=style5><WEBVERSION></WEBVERSION></SPAN> <DIV class=newslettertext align=center><EM>Having trouble viewing this email? View it as a webpage.</EM></DIV><SPAN class=style5><WEBVERSION> <DIV align=center></DIV></WEBVERSION></SPAN></TD></TR> <TR> <TD vAlign=top width=441> <TABLE border=0 cellSpacing=0 cellPadding=5 width=386> <TBODY> <TR> <TD height=1608 vAlign=top width=372> <P align=left><SPAN class=newsletterheader><A id=feature name=feature></A><SPAN class=newsletterheader>NEW: Google Real Time Search - what does it mean for your web strategy?</SPAN></SPAN> <P align=left><A href="http://www.youtube.com/watch?v=WRkYmx4A9Do&feature=player_embedded" target=_blank><IMG border=0 alt="Real time search" src="images/realtimesearch2.jpg" width=400 height=162></A> <P class=newslettertext> <strong>Google Real Time Search</strong> means that your company's recent updates on sites like <A href="http://www.twitter.com" target=_blank>Twitter</A>, <A href="http://www.facebook.com" target=_blank>Facebook</A> and <A href="http://friendfeed.com/" target=_blank>Friend Feed</A> will appear on the Google search results page. This means that if you (or your customers) tweet, post, or blog about your business, information (positive OR negative!) published just seconds ago may appear to your potential customers. This feature exposes the millions of searchers on Google to conversations taking place within social media public communities, in almost real time.<BR> <BR>What does this mean for you? If you're serious about your visibility on the web, you can't ignore social media one minute longer. <BR><BR>Search engine optimization (SEO) and social media are key components of your web strategy; but relevant and fresh content is also important. Google keeps evolving to show not just the most recent information within the real-time search box, but also the most relevant. Creating and publishing both search-friendly and relevant content, on a regular basis, can be the keys to improving search results. <HR> <p><SPAN class=newsletterheader><A id=article1 name=article1></A>Listen and Learn: <br> The First Step to Social Media Success</SPAN><SPAN class=newslettertext><BR> </SPAN></p> <img src="images/listenup.jpg" alt="listen" width="150" height="105" hspace="10" vspace="5" border="0" align="left"><span class="newslettertext">If your company or organization is feeling confused or overwhelmed by social media, a good first step to is to just <strong>start listening</strong>. What tools does your audiences use, and what are they talking about online? When you get a handle on this, it will help you develop a social media strategy that is in alignment with your organization's overall goals and communications strategies. </span> <p><SPAN class=newslettertext> Setting up <strong>automatic searches</strong> (tools that send you a daily email digest of conversations, blog posts or press releases involving your company, brand, or hot-button issue) will provide clues to where, and how, your company or brand is being talked about. Searches could be set up for key terms such as: </SPAN></p> <ul> <li><SPAN class=newslettertext> Company, competitor,school district, organization or brand name</SPAN></li> <li><SPAN class=newslettertext> Key personnel (superintendent, principals, media spokesperson)</SPAN></li> <li><SPAN class=newslettertext> Initiative name or product name</SPAN></li> <li><SPAN class=newslettertext> Hot topics or controversial trends (such as budget)</SPAN></li> </ul> <p><SPAN class=newslettertext> <strong>Monitor</strong> your brand/company/district on social media with these popular monitoring tools:</SPAN></p> <blockquote> <p><SPAN class=style40> Google Alerts -<A href="http://www.google.com/alerts" target=_blank>www.google.com/alerts</A><BR> Technorati -<A href="http://www.technorati.com" target=_blank>www.technorati.com</A><BR> Filtrbox - <A href="http://www.filtrbox.com" target=_blank>www.filtrbox.com</A><BR> Bloglines - <A href="http://www.bloglines.com" target=_blank>www.bloglines.com</A><BR> Twitter Search - <A href="http://www.search.twitter.com" target=_blank>www.search.twitter.com</A></SPAN><BR> </p> </blockquote> <HR> <div align="left"><SPAN class=newsletterheader><A id=article2 name=article2></A>Get quick feedback on your website designs and usability</SPAN><BR> <table width="99%" height="38" border="0"> <tr> <td><a href="http://www.fivesecondtest.com" target="_blank"><img src="images/5sectest.jpg" alt="fivesecondtest.com" width="125" height="29" hspace="5" vspace="5" border="0" align="left"></a></td> <td><span class="newslettertext"><A href="http://fivesecondtest.com/" target=_blank>Five Second Tests</A> are simple usability tests that help you measure the effectiveness of your designs. Plus, it's kind of fun to see what people remember about your web page. Check it out.</span></td> </tr> </table> <BR> </div> <TABLE border=0 cellPadding=0 width=412> <TBODY> <TR> <TD class=newsletterheader vAlign=top colSpan=2> <HR> <A id=article name=article></A>Customer spotlight: Union Grove High School District. Go Broncos!</TD></TR> <TR> <TD class=newslettertext vAlign=center width=241> <P>Another public school district is moving toward a better relationship with their community: <strong>Union Grove High School</strong>. <BR></P></TD> <TD vAlign=top width=165><div align="center"><A href="http://www.ug.k12.wi.us/" target=_blank><IMG border=0 alt="Union Grove High School" src="images/uniongrove.jpg" width=150 height=90></A></div></TD> </TR> <TR> <TD class=newslettertext colSpan=2>We will be working with the district to create a series of community newsletters. Our goal is to help parents, citizens and staff understand the district's strategic goals, and to provide a way for the district to get feedback from the community. <em><strong>Welcome!</strong></em></TD></TR> <TR> <TD colSpan=2> <HR> </TD></TR> <TR> <TD class=newsletterheader height=33 colSpan=2><A id=article4 name=article4></A><SPAN class=newsletterheader>Facebook Advertising: Is it Right for my Business?</SPAN></TD></TR> <TR> <TD height=199 vAlign=top colSpan=2><A href="../PDFs/WhitnallOctViewpointWeb.pdf" target=_blank></A> <table width="99%" border="0"> <tr> <td><span class="newslettertext"><img src="images/fblgo.jpg" alt="facebook.com" width="87" height="24" hspace="5" vspace="10" border="0"></span></td> <td><span class="newslettertext">There is a lot of buzz right now about Facebook advertising. Why? It is easy to set up, it has unprecedented targeting capabilities, and it provides rapid results on a campaign. Plus, it's cheap!</span></td> </tr> </table> <P class=newslettertext><strong>So how do you know if this is right for <em>your</em> business? </strong>Something to consider is that Facebook marketing is relationship marketing, not necessarily resulting in direct or immediate sales, so set your budgets and advertising plans with that in mind. Have a clear goal in mind for Facebook ads, such as driving leads to your website or landing page. Facebook advertising is relatively new, but the old rules still apply: know your audience, craft a compelling call to action, and test as you go along. </SPAN><SPAN class=newslettertext><A href="http://www.allfacebook.com/2009/07/facebook-advertising-marketer/" target=_blank><BR> <BR> <strong>Read the 10 Laws of Facebook Advertising &gt;&gt;</strong></A></SPAN> </P> </TD></TR></TBODY></TABLE></TD> </TR></TBODY></TABLE></TD> <TD width=2>&nbsp;</TD> <TD bgColor=#c4ebf4 vAlign=top width=200> <TABLE border=0 cellPadding=5 width=200> <TBODY> <TR> <TD> <P class=style26>January 2010 </P> <P class=newsletterheader>IN THIS ISSUE</P> <UL class=newslettertext> <LI class=style34><A class=newslettertext href="#feature">Google Real Time Search </A> <LI class=style35><A href="#article1">Listen and Learn </A> <LI class=style35><A href="#article2">Website Feedback </A> <LI class=style35><A href="#article">Customer Spotlight </A><BR> <LI class=style35><A href="#article4">Facebook Advertising </A> <LI class=style35><A href="#sidebar1">What is SEO? </A><A href="#sidebar1"></A> <LI><A href="#sidebar2">Where are we next? </A> <LI><A href="#sidebar3">Close look at your marketing plan </A><BR></LI></UL> <HR> <P class=newsletterheader align=left><A href="http://www.facebook.com/group.php?gid=60328814534&ref=ts#" target=_blank><IMG border=0 alt=Facebook src="images/soc_media_01.jpg" width=150 height=39></A><BR><A href="http://twitter.com/KateWinckler" target=_blank><IMG border=0 alt=Twitter src="images/soc_media_02.jpg" width=150 height=25></A><BR> <A href="http://christyl.wordpress.com/" target=_blank><IMG border=0 alt=Blog src="images/soc_media_03.jpg" width=150 height=34></A> </P> <HR> <P class=newslettertext><STRONG><SPAN class=newsletterheader><A id=sidebar1 name=sidebar1></A>What is SEO? </SPAN><BR><BR> </STRONG>SEO is a strategy for website visibility that considers how search engines work, and what people search for. A website can be optimized by editing its content and HTML to improve search results.It improves the volume or quality of traffic to a web site from search engines via natural, or organic search results, as opposed to driving website traffic with paid search tactics, such as Google AdWords or online advertising. <HR> <p><SPAN class=newsletterheader><A id=sidebar2 name=sidebar2></A>Where are we next? </SPAN><BR> <BR> <SPAN class=style40> Email Marketing Classes at WCTC</SPAN> <SPAN class=style40>begin February 11, 2010. </SPAN><SPAN class=newslettertext><em>Stay tuned for details.</em><BR> </SPAN> </p> <HR> <P class=newslettertext><STRONG><A id=sidebar3 name=sidebar3></A>When was the last time you looked at your marketing or advertising plan? Is it time to update? Even though social media and email marketing are hot, the fundamentals still count. Call us to refresh your 2010 marketing strategy. </STRONG><STRONG><HR> <DIV align=left><SPAN class=newsletterheader>Subscribe and Share</SPAN><SPAN class=newslettertext><BR> <BR>Are you a marketing manager who would like to receive occasional tips and advice?<BR><BR>Are you trying to get <B>more impact from your marketing budget?<BR><BR></B>Do you need resources to <B>get your projects done?<BR><BR></B>Would you like to <B>build your marketing message on value?<BR><BR></B></SPAN><SPAN class=newslettertext><I>Not for you? Not a problem! Remove your name from this list via the unsubscribe link at the end of this email.</I></SPAN></SPAN><BR><BR></DIV><FORWARDTOAFRIEND> <DIV align=center><IMG border=0 alt="Forward to a Friend" src="images/forward.gif" width=175 height=88></DIV></FORWARDTOAFRIEND> <DIV align=center><BR><SPAN class=newslettertext>Share Marketing On Demand's newsletter with your friends and colleagues. </SPAN></DIV><SPAN class=newslettertext><FORWARDTOAFRIEND></FORWARDTOAFRIEND> <P></P></SPAN></STRONG></TD> </TR></TBODY></TABLE></TD></TR> <TR> <TD background=images/footerbkgdnew.gif colSpan=3> <BLOCKQUOTE><A class=style33 href="http://www.mktondemand.com/contact.htm">SUBSCRIBE</A><BR><BR> <P class=style33><SPAN class=style33><A href="http://www.mktondemand.com" target=_blank>Marketing On Demand, LLC</A><BR></SPAN><SPAN class=style33>327 W. Wisconsin Ave.<BR>Oconomow</SPAN>oc, WI 53066<BR>262.567.5662</P></BLOCKQUOTE></TD></TR></TBODY></TABLE> <P class=style38 align=center>Copyright © 2010, Marketing On Demand, LLC</P> <P class=style38 align=center>If you do not wish to receive further emails from us, please <UNSUBSCRIBE>click here </UNSUBSCRIBE>to request removal from our mailing list.</P> <P>&nbsp;</P></BODY></HTML>