There's a Facebook group we've joined called "I refuse to participate in the recession." Sure, it's a little tongue in cheek -- none of us are immune to the effects of the economy, and we don't want to deny that many people are having a rough time. But the sentiment behind this group is that you can either hide in a cave, or you can get creative.
We're lucky in that that we only work with clients who provide services and products that provide real value to their customers. (IE, we're not selling zebra-striped soccer balls or grape-flavored apples.) Most of our clients work with customers and clients who can really benefit from their products or services. |
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We understand wanting to be conservative and not taking too many chances amid uncertainty. But if you know you have a good product that people need, we want to tell you there's no need to fear taking a chance with marketing. Technology tools and media programs, including social media, can help you cement relationships with your customers today in ways that have never been more cost effective.
Think about it…yes, most people are taking longer to make decisions. But when they're ready, who are they going to think of first…someone who they last heard from two years ago…or someone who has made an effort all along to stay in touch?
There's no one perfect solution for everyone…that's what we're here to help you figure out! But marketing in tough times is no different than in good times…you just need to be creative, smart…and just a little fearless.
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Goal: Get customers to choose FBFC for mortgage refinances, CDs and IRAs
Tactics: Newspaper advertising, radio advertising, mass email to customers
Results: First Bank Financial Centre just had one of its best months ever for mortgage loans and CD/IRAs. It's the perfect example of an integrated, cost-effective, layered, timely strategy…that got big results!
Listen to their radio ad >>
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| Q: My website used to be at the top of Google Search all the time…now it's nowhere to be found. What happened? |
A: Two things you need to know. One, search engines love fresh and new. Two, if you're not paying attention to your market, your competitors will. For many small companies, just updating your website with some new content (links, resources, articles) may help pop you to the top of the rankings locally. For companies that compete nationally, it takes an SEO (search engine optimization) strategy that consistently dedicates time to keeping your site fresh and useful. |
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| Unfortunately, if you stop doing SEO and your competitors continue, you may find your site drops out of sight fast -- recently, we've seen changes within a few weeks or months of reducing or stopping SEO tactics.
Got a marketing Q?
Send it our way and we'll feature you in an upcoming issue! |
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