Woody Allen once said "Eighty percent of success is showing up." While he was probably talking about his career in movies, his statement has a lot of marketing wisdom to it, as well.
Being at the top of someone's mind when they're ready to make a buying decision is what volumes of marketing textbooks are devoted to. And, for the most part, you can boil it all down into "showing up." Maybe your business shows up as a postcard - a TV ad - a email newsletter - a phone call - or by attending a chamber event.
The new world of Search Engine Optimization is all about showing up, online. It's not plastering your business name everywhere where no one cares -- it's about providing the content your customers want to read, and showing up when your customers are ready to make a decision. If you attract customers via the web, this is an area you need to know about. It's hands-down the most cost-effective web marketing strategy available. Give us a call to find out more.
We've been talking with many of you about email newsletters. Since we are all about making sure YOU get the best value, we have a couple of different options for you.
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We're now a Constant Contact Business Partner. If you're already signed up with Constant Contact, you can transfer your account over to us and we can help you out with editing, design a cool header, write articles, or just help you out in a sticky situation. If you haven't signed up yet, click here for your options. |
Turn-key solution. If you want the whole process off your plate, don't want to deal with a monthly subscription, need design beyond a basic template, or want to develop additional web content (special landing pages) to track your promotions, we can help as well with our in-house system.
Building and marketing a new senior living complex in today's real-estate market is a challenging undertaking. With homes taking longer to sell, Lutheran Homes needed to start building excitement, and a list of interested buyers, for their unique lakeside senior apartments well in advance of the project's anticipated completion date. For their desired market, they used targeted direct mail and a full information kit.
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| Lutheran Homes received over 70 new inquiries about their new property, setting the stage for future initiatives and information campaigns as the project progresses. |
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We've been researching the potential of Facebook as a marketing tool. With its potential for highly targeted ads, free interest groups and quick ability to spread information, this form of social media may have potential for you to build your business or nonprofit. A school district we work with is using it as a way to share information about an upcoming referendum. How about you? Have you had business success with Facebook? Let us know and we'll share your story. Need help getting started? Give us a call.
Want a way to justify going on Facebook at work? Join our MOD Marketing Roundtable on Facebook to share ideas with other business owners and marketing managers.
Not a Facebook member yet? Join today – it’s easy, and free!
 School Districts are under tremendous pressure these days to do more with less. At the same time, building community support for schools has never been more important. It’s a cause we’re passionate about, which is why we’re so excited to announce some of our services packaged especially for schools.
Community Email Newsletters
Wondering how to get started with a community email newsletter, but feeling overwhelmed by the logistics? It doesn’t have to be hard! We have a complete package for designing and sending a community email newsletter, and we’ll even help you build your list. Click here for details!
Education Communication Roundtable
Looking for an easy way to connect with other school PR professionals? Join our Education Communication Roundtable and share your great ideas! From Facebook, search for “Education Communication Roundtable.”
Not a Facebook member yet? It’s easy and free to join! |
